Making Connections: The Fashion Retail Dating Game Connecting Personalization and Profitability
2015 is emerging as the year of Personalization. There is no doubt that fashion retailers need to be acutely focused on their customer experience and anticipating their shoppers’ needs before they are even voiced. Yet, the fact remains that retailers have products to sell – on their shelves and in their warehouses – many of which were purchased months ago. It’s not just about showing the customer the right product at the right time; you must find the right customer for your product. In order to succeed, fashion retailers must embrace intelligent commerce, which means creating deeper connections between their data, inventory and organizations and being able to take action on that data to best serve their customer and company needs.
This workshop is perfect for heads of marketing, eCommerce, merchandising and omni-channel, or anyone focused on connecting data, operations and marketing efforts to acquire and retain the right customers for your brand’s growth. This session will provide actionable takeaways, customer examples from Brooks Brothers, Neiman Marcus and other top fashion retailers, and will provide a fun and engaging format for retail (and dating!) success.
Kylee Hall, Director of Product Marketing, ID.me
Kylee has over 13 years of experience in retail and CPG analytics. With experience at The Nielsen Company, Marin Software and IBM, she’s been focused on helping retailers with their digital and mobile strategies across the globe. Kylee received her BBA in Marketing from The College of William & Mary and her MBA in Econometrics & Statistics from The University of Chicago.
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