The Future of Visual Merchandising Online: ROI Strategies, Tools, and Best Practices
Today’s omni-channel retailers need to recruit talented, highly productive and commercially aware Visual Merchandisers (VM) who can make an impact on their bottom line. VM’s have to be super-creative and possess a huge skill set to be able to analyze sales data, predict seasonal trends, and keep abreast of their competitors’ activities across different channels and markets.
Peer 1 Hosting and On Tap will host an interactive interview-style workshop outlining how to stay ahead with transformative visual merchandising applications, and how to keep up within a constantly changing landscape where technology continuously evolves. In this workshop, you will have the opportunity to learn:
- How can omni-channel retailers co-ordinate their VM efforts?
- Which merchandising strategies can drive conversion rate and increase average order value?
- How can big data be leveraged to create smarter merchandising outcomes?
- What impact does technology play in VM?
This is a must-attend session for retailers of all sizes eager to learn about tools and techniques that will deliver ROI and make best use of their internal resources. We will examine best practices, emerging technologies, and speculate what the future of visual merchandising online might look like.
Speakers:
David Caples, Director of Channel WW, Peer1 Hosting
David Caples is the Director of Channel WW with Peer1 Hosting, and along with his family, now based in San Antonio, Texas. David has 20(++) years of relevant digital technology experience, primarily via enabling services in support of great partners. David’s team aligns to serve global partner-markets, from their offices in the US, Canada and the UK, and primarily focused on Digital & Technology Services. His approach is described as globally strategic & regionally adaptive; as being shamelessly unapologetic when sharing photographs of his son; and happily aware of the degree to which he has over-achieved as a husband. For all things, David brings a keen appreciation for contextual relevance, thoughtful design perspective, flawless execution, and together with his wife, work to instill the importance of that life-long lesson with their 3 year old son…along with proper table manners.
Dan Garner, Founder, On Tap
Driven by a rare mix of technical talent and acute commercial acumen, entrepreneur and proven digital retail specialist Dan Garner leads the dedicated team at On Tap which has built the smart Visual Merchandising suite for the fastest growing global ecommerce platform, Magento (an Ebay company). As technical director and co-founder of On Tap, the UK’s longest Magento Gold Solution partner, Dan is committed to helping retailers and brand owners realise their strategic implementation plans with a ‘best fit’ common sense approach to ecommerce coupled with innovation and product development excellence.
Workshop Presented By:
