2014 The Year of Social Merchandising: Using social media to drive content, engagement and purchasing behavior
Social media has realized rapid evolution as a medium over the past year. Retailers have come to use social media not only as a tool for sharing information and engaging with customers, but as a springboard for brand content and merchandising tactics. What once was a single concept of ‚Äúsocial media‚ÄĚ is now specialized subsections that can be leveraged to drive specific aspects of user interaction. Some questions that we will be answering during this session include:
- What is the difference between Social Media, Social Marketing and Social Merchandising?
- Who is using Social Merchandising?
- What does Social Merchandising look like?
- How do you measure the impact of social merchandising and determine ROI?
- What tools are out there to create engagement through merchandising and social?
- How are brands leveraging social marketing and social merchandising to engage with customer base? What are some best in class examples?
Sarah Griffis, Senior E-commerce Analyst, Lyons Consultant
At the age of 25, Sarah Griffis has already had an impressive career. She is a senior eCommerce Analyst at Lyons Consulting Group, managing the eMarketing and eMerchandising efforts for the agency‚Äôs clients encompassing luxury items, consumer products and fashion accessories. Graduating high school at 16, and dabbling in such pursuits as screen-printing and learning Japanese for fun, Griffis is highly intelligent and has a broad range of interests both in and out of the office.
Danielle Savin, Director ‚Äď Retail Strategy Consulting, Lyons Consulting Group
Danielle Savin is a Multichannel Retail and Marketing Specialist providing eCommerce marketing consulting and implementation coaching. As a former multichannel retailer, Danielle‚Äôs hands-on experiences in design, usability, all forms of eMarketing, eMerchandising, technology, organization, and outsourcing positions her as one of the most seasoned consultants in the industry. Some of Danielle‚Äôs clients have included: Dylans Candy Bar, Warner Brothers, R.G. Barry, Charlotte Russe, NastyGal.com, Cache Stores, Perry Ellis, Tractor Supply Company, Steve Madden, Juicy Couture, Tory Burch & many others.
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