Thinking Small: Why Loyalty Marketing is Replacing Mass Marketing to Drive Acquisition and CLTV
The typical customer no longer exists. Consumers see themselves as individuals and they want to do more than shopâ€”they want a relationship with their favorite brands. Affiliate marketing lacks personalization and broad campaigns too often miss the mark. Successful marketing must instead rely on hyper-targeted promotions that address a customerâ€™s emotions, break through mass market messages and build loyalty. Learn how to leverage best practices from the leading loyalty marketing programs and reach consumers belonging to large scale affinity groups, in order to drive customer acquisition and increase customer lifetime value.
Blake Hall, Founder & CEO ID.me
Blake Hall is the Founder and CEO of ID.me, a digital identity bank designed to empower consumers to control how their personal data is shared with third parties. ID.me was selected by the United States Department of Commerce as one of the top five digital identity products in America in 2013 and awarded a $2.8M grant to increase consumer trust in online transactions. ID.me counts over 100 leading retailers as customers and Entrepreneur Magazine named ID.me one of 100 Brilliant Companies in their June 2014 issue.
Marko Bon, UX / Creative / Digital Strategy Consultant
Marko Bon has twenty years of experience in fashion and luxury eCommerce. He has lead 10+ significant OmniChannel initiatives and is passionate about the inter-connections between Desktop, In-Store, and Mobile experiences. He is a business owner and consultant in the field of user experience, digital strategy, and creative. He believes strongly in testing and optimization, and that the customer is best served when UX sits shoulder to shoulder with Data/Analytics and Development.
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