Transforming Retail Into Me-tail Through Email Marketing Automation

Consumer expectations for a personalized shopping experience is at an alarming level – 90%! (IBM 2014). Alarming because less than a third of retailers are capitalizing on consumer data to deliver the much demanded personalized experience across all channels.

In this workshop Deborah Lippmann, a leading luxury nail-lacquers brand, will present highlights of their strategy to virtualize the in-store experience and increase their ‘Return on Relationship’ by utilizing automated email campaigns. Attendees will learn how to listen to their customers, build connections and encourage behavior by correctly interpreting customer data.

Co-presenting will be dotmailer, a major marketing automation provider, who will be answering ecommerce marketers’ top questions, such as:

  • Which approaches for list segmentation have the greatest ROI?
  • What are the secrets to a successful welcome email series? Abandoned cart campaigns? Post-purchase emails?

Jonny DixonJonny Dixon, Ecommerce Channel Manager, dotmailer

Jonny works with Magento Solution Implementers and Technology partners across the UK and USA. Having worked for one of the UKs top Magento SIs as Head of Account Management, Jonny has a great understanding of both sides of the fence; what marketing managers need and what agencies require. Jonny has worked across multiple industries and some notable clients include Paperchase, Cowshed, USN and Rodial.
Mark LippmannMark Lippmann, Managing Director, Deborah Lippmann

Mark Lippmann co-founded the Deborah Lippmann brand in 1999. As with many start up brands, the partners all serve multiple functions. Mark serves as managing partner, art director, as well as directing the brands digital marketing and web site development.

Workshop Presented By: