Custora Workshop

Predict the Future, Increase your Profit: How Guess? and Other Leading Retailers Are Driving ROI with Predictive Analytics
Hear insights learned by working with leading online and omnichannel fashion and lifestyle retailers such as Guess?, Etsy, Bonobos, NastyGal, BaubleBar, and Tibi about using customer segmentation and predictive analytics to make their acquisition and retention marketing programs more profitable, increasing customer spend by 20% with 10x ROI.

Join this workshop, hosted by Custora and Guess?, to learn how to use big data and predictive analytics to drive actionable insights across marketing channels, including email marketing, social media, direct mail, in-store, and on-site.

In this interactive workshop you’ll see concrete use cases leveraging predictive models for customer lifetime value, churn detection, and product affinity to deliver the right message to the right customer segment at the right time. We’ll discuss strategy, techniques, and best practices in addition to laying out the what to do next week and over the next 90 days.

  • How can you use big data and predictive analytics to improve performance across marketing channels (email, social, direct mail, paid search, affiliate marketing)?
  • What is Customer Lifetime Value and how can you put it into practical use?
  • What are the benefits of customer lifecycle marketing over calendar-driven marketing? How can you build customer lifecycle marketing campaigns in the next 90 days?
  • How can you use predictive analytics to improve your customer segmentation?


Victoria GrahanVictoria Grahan, Director of CRM, Guess?

Vicky Grahan is the North American Director of CRM for GUESS, Inc., a global lifestyle brand and omnichannel retailer operating over 500 stores across 4 store concepts in the US and Canada. Vicky is responsible for managing each of the brand’s loyalty programs which currently represents over 7 million members. Vicky also oversees customer analytics and direct marketing strategies for both the in-store and online channels. Prior to GUESS, Vicky worked in client management and partnerships for American Express specializing in the retail vertical and luxury brands. Vicky received a MBA from the NYU Stern School of Business and a BS from UCLA.
Corey PiersonCorey Pierson, Co-Founder and CEO, Custora

Corey Pierson is co-founder of Custora, a SaaS platform that leverages predictive analytics to enable retailers to better understand and market to their customers. Custora works with some of the top e-commerce and omni-channel brands in the world, including LOFT, GUESS?, Etsy, Bonobos, and more. Prior to co-founding Custora, Corey worked at IDEO and was co-founder of Coreyreceived his BSE in Computer Science Engineering from the University of Pennsylvania and his MBA from the Wharton School at the University of Pennsylvania.
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