Insights on the Canadian shopper and key factors for successful market entry
Looking for the runway to retail growth? Look north to Canada. Shoppers in this fashion-conscious market spend 52% more on apparel and accessories than their US counterparts, and, according to Canada’s leading eCommerce shipping company, Canada Post, online purchases from fashion retailers are growing at a year-over-year rate of 25%.
Canada Post teams up with Deloitte, North America’s largest professional services network, to present an in-depth profile of Canada’s retail landscape and the Canadian shopper, along with advice on how to successfully enter and thrive in this booming eCommerce market.
Valerie Normand, Director - E-commerce Solutions Integration, Canada Post
An expert in the ecommerce ecosystem including platforms, web services and what online shoppers want, Valerie Normand knows what it takes for merchants to successfully integrate technology into their websites, enhance customers’ shopping experiences, reduce customer-service calls—and increase revenue. Valerie and her innovative team have consulted with more than 750 Canadian and American ecommerce merchants, and helped them to plan and implement individual ecommerce strategies that have boosted revenue by better meeting shoppers’ needs. Valerie holds a Bachelor of Commerce degree from the University of Ottawa, a Masters in Project Management from George Washington University, and is a certified Project Management Professional (PMP).
Jennifer Lee, Partner/National Digital & Omnichannel Consumer Business Leader, Deloitte Canada
A Partner and Leader of Deloitte’s National Digital and Omnichannel Practice, Jennifer Lee has over 15 years of experience advising global leaders in the consumer business industry — including retail, manufacturing, internet gaming and grocery — on strategies to monetize the ever-changing connected, digital consumer. She specializes in transitioning clients from a multichannel experience to an omnichannel experience via eCommerce, mobile and “Store of the Future.” Her extensive roster of retail clients includes Holt Renfrew.com, HBC.com and Lord &Taylor.com, Winners /TJ Maxx, TABI International, Levis Strauss Canada and Walmart Labs Global Mobile and Digital Division. Jennifer holds an Executive MBA from the University of Toronto’s Rotman School of Business, and an undergraduate degree from the University of Waterloo.
Workshop Presented By: